Our Whipped Shampoo Bars are a highly concentrated blend of plant and coconut based shampoo ingredients. It is 100% soap free. Soap is not meant for hair. If you’ve tried shampoo bars in the past and found yourself with a head of oily, heavy, unmanageable hair, it’s because soap is a blend of saponified oils that are meant for skin, not hair. Shampoo is different. These bars are made with gentle, pH balanced shampoo ingredients effective for all hair types.