Rich and warm. Complex, earthy spice flavour. Enticing aroma. True cumin seed colour. There's no fake here. Our Ground Cumin is nothing but pure, organic, cumin seed (Cuminum cyminum). Awarded Best Ground Cumin by Cooks Illustrated in 2018. No GMOs. You wont find cumin like this just anywhere. This is real spice. With real bite. No ETO (considered carcinogenic by the EPA). Not irradiated. Certified Organic by QAI. Kosher Certified by KSA.