Simply Organic get serious with potency. Their ground turmeric (Curcuma longa) root contains a minimum of 4% curcumin - the key component people look for. No GMOs. No ETO (considered carcinogenic by the EPA). Not irradiated. Certified Organic by QAI. Kosher Certified by KSA. Deep, golden-yellow hue. Pungent, distinctive aroma. This is the spice that gives curry powder its signature colour. Taste thats warm, earthy and...well, simply hard to describe. Some say its like ginger and pepper. But its kind of not. So, just try a bite for yourself.