Simply Organic get serious with potency. Their ground turmeric (Curcuma longa) root contains a minimum of 4% curcumin - the key component people look for. Deep, golden-yellow hue. Pungent, distinctive aroma. This is the spice that gives curry powder its signature colour. Taste that’s warm, earthy and well, simply hard to describe. Some say it’s like ginger and pepper. But it’s kind of not. So, just try a bite for yourself.