Say hello to Sukin's Purely Ageless Rejuvenating Day Cream! It will be your best friend if you are wanting to fight premature ageing, as well as fine lines! This is all due to their new natural, firming miracle ingredient- pure ribose! The super sugar, obtained from corn seed works to visibly reduce the appearance of wrinkles (total area) by up to 78%, making the skin more elastic after just 14 days. It is also infused with White Hibiscus and Baobab to naturally plump, firm and hydrate skin, while Cocoa Butter, Goji Berry and Vitamin E soften and soothe dry skin, leaving skin smoother and rejuvenated!